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Oct 6, 2012
10/12
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he did not have the right sound. instead of sounding sympathetic, to people that lost a job it was a little bit well, i don't care if it is getting better. it really isn't getting better. and you can't come across as rooting against, oh, it's actually 11%, there's got to be a sense that, you know, that you are happy that people are-- that things are better. you can't come across as cheer up, eventually things will get worse. that can't be part of your message. >> woodruff: and you mentioned the debate. to the two of you, here we are 48 hours afterwards, david, does it look any different as you look backward through the lens? >> i have two questions. one, first on the romney side he established much more moderate persona i think than he has at any time. so the question to me is how does he develop tham. does he sort of flush out that moderate persona. and try to hit the people he really has to hit which is white working class women in places like ohio to show how government can help them out and how he has a plan to h
he did not have the right sound. instead of sounding sympathetic, to people that lost a job it was a little bit well, i don't care if it is getting better. it really isn't getting better. and you can't come across as rooting against, oh, it's actually 11%, there's got to be a sense that, you know, that you are happy that people are-- that things are better. you can't come across as cheer up, eventually things will get worse. that can't be part of your message. >> woodruff: and you...
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Sep 29, 2012
09/12
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terrible too. >> that doesn't mean it's out of reach for mitt romney. i think he has to shift it off to personal stuff and try to get it on the policy stuff and try to run a very policy heavy campaign. that by the way is not what he did this week. he has done a much more compassionate campaign to try to move up his personal ratings. i think that is the wrong strategy. >> is that how he turns it around, by what he talks about. >> i think he's in a difficult position right now, judy, because he's going into debate right now. you have been a little bit behind in this race all the way along. so you say okay, wait until we pick a vice president. you pick a vice president, get a flurry, nothing happens. well, the convention. and now we go in the convention and you know, after the convention, obama opens up a gapment so now it is the debates so the pressure builds. are you going to go in, and do a hail mary pass. everybody has got a trick play they want to use, the statue of liberty, charge them with this, let's do that. so i think it becomes more difficult fo
terrible too. >> that doesn't mean it's out of reach for mitt romney. i think he has to shift it off to personal stuff and try to get it on the policy stuff and try to run a very policy heavy campaign. that by the way is not what he did this week. he has done a much more compassionate campaign to try to move up his personal ratings. i think that is the wrong strategy. >> is that how he turns it around, by what he talks about. >> i think he's in a difficult position right now,...
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Oct 3, 2012
10/12
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this advertising the romney camp is doing, how effective it is? >> for one thing they're far behind in terms of spanish language ads, far behind the obama campaign. they've only spent about half as much as the obama campaign had. that number has rampd up dramatically. they say they're going to do a full ad blitz in the last month. they introduced a new ad today which attacks president obama for leaving a $6 trillion national they say for the children and grandchildren. they talk about, this is the spanish-language ad, they talk about how this is going to be a debt they're going to have to pay. they've also come up with some ads where they talk, where you have hispanic voters talking about why they feel disappointed in president obama. where they feel that his promises were not kept. so those are some of the things we're starting to see from them. things that seem a little bit more artful, that some analysts have told me that they think actually are more on the mark, might have more resonance with the hispanic community >> woodruff: very quickly. c
this advertising the romney camp is doing, how effective it is? >> for one thing they're far behind in terms of spanish language ads, far behind the obama campaign. they've only spent about half as much as the obama campaign had. that number has rampd up dramatically. they say they're going to do a full ad blitz in the last month. they introduced a new ad today which attacks president obama for leaving a $6 trillion national they say for the children and grandchildren. they talk about,...
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Oct 2, 2012
10/12
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i think the romney folks have to change that. >> woodruff: what do you think? i think that's right. he needs to do two things. he needs to be on the attack on the offense against president obama. he needs to tie people's unhappiness with the economy to obama's own policies because now we have a lot of people unhappy about the economy but not necessarily blaming the president for that. the other thing is he needs to convey to people that he understands something about the struggles of their lives because his biggest deficit in the polling that we do is that sense that he doesn't have a sense... he doesn't care about people like me. he doesn't understand the troubles and the problems that people like me have their lives. and that 47% video has been very damaging, i think, for governor romney on that point. he needs to do two things that are different and maybe hard to do. both of them simultaneously. >> woodruff: that's what i want to ask you. how much contradiction, how much of a tension do they feel in what he needs to do? >> this is so high-stakes for governor romney. this is a clo
i think the romney folks have to change that. >> woodruff: what do you think? i think that's right. he needs to do two things. he needs to be on the attack on the offense against president obama. he needs to tie people's unhappiness with the economy to obama's own policies because now we have a lot of people unhappy about the economy but not necessarily blaming the president for that. the other thing is he needs to convey to people that he understands something about the struggles of...
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Oct 5, 2012
10/12
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>> for me, it helped soften romney. to hear it right from the horse's mouth that he does believe in the role of government helping in day to day maybe not to the extent of obama does was helpful. >> i think that, you know, if we look at government in the, in the eyes of history there have been very important roles that government has played in changing, that various things that are very important to all of us today whether it be civil rights, whether it be, you know workplace safety, you know, how long you work every week, these kind of things are all things that were implemented from the top down and nobody here's going to say that the 40-hour work week was a bad idea. nobody's going to say that. that... that you know people of color can now vote. nobody's going to say that. it just, out of were they very, very popular things when they came out? no, they were not. voting right, voting rights act, civil rights act were very... very vilified in many parts of the country. but the idea that you know obamacare is not the an
>> for me, it helped soften romney. to hear it right from the horse's mouth that he does believe in the role of government helping in day to day maybe not to the extent of obama does was helpful. >> i think that, you know, if we look at government in the, in the eyes of history there have been very important roles that government has played in changing, that various things that are very important to all of us today whether it be civil rights, whether it be, you know workplace...